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Trademark tussle between Hindustan Unilever & Emami: Fairer than a fairytale?

Introduction Hindustan Unilever Limited (HUL), a subsidiary of British-Dutch multinational company Unilever PLC and the home-grown Kolkata-based FMCG firm Emami have a history of trademark conflicts and defaming each other in in ads and marketing strategies. In some some of the cases, Emami has had the upper hand as it has also always enjoyed a…

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