The government has sought public input on draft guidelines for the prevention and regulation of ‘dark patterns,’ which are tactics employed by online entities to deceive customers or manipulate their choices.
The draft guidelines, issued by the Ministry of Consumer Affairs, enumerate various deceptive practices used by online platforms under the umbrella of dark patterns, which are detrimental to consumer interests. The ministry has requested public comments and suggestions on the draft guidelines, with a 30-day window for submissions until October 5, according to an official statement.
According to the draft guidelines, ‘dark patterns’ encompass practices or deceptive design patterns that utilize UI/UX (user interface/user experience) interactions on any platform. These practices are designed to mislead or coerce users into taking actions they originally did not intend or want to take, thereby undermining consumer autonomy, decision-making, or choice. Such actions can amount to misleading advertising, unfair trade practices, or violations of consumer rights.
The guidelines identify approximately ten specific dark patterns, including false urgency, basket sneaking, confirm shaming, forced action, subscription traps, interface interference, bait and switch, drip pricing, disguised advertisements, and nagging.
The draft guidelines define specific dark patterns and provide examples for clarity. They will apply to all individuals and online platforms, including sellers and advertisers. The guidelines aim to identify and regulate practices that manipulate or alter consumer choices using deceptive or misleading techniques or manipulated web interfaces.
The Ministry of Consumer Affairs collaborated with stakeholders, including e-commerce platforms, law firms, government entities, and voluntary consumer organizations, to formulate the guidelines. The ministry’s objective is to safeguard consumer interests and promote fairness and transparency in the expanding digital marketplace.
The proposed guidelines are expected to bolster the industry and protect consumer interests, reinforcing the commitment to consumer welfare and transparency in the digital space.
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