Race To Trademark ‘Operation Sindoor’ Intensifies Following Military Strike

Operation Sindoor

In the wake of India’s recent military action dubbed “Operation Sindoor,” a swift move has been observed in the commercial sector to secure trademark rights over the operation’s name.

Case Of The Backgoround

Reliance Industries Limited (RIL), led by Mukesh Ambani, was among the first to file an application for the trademark under Class 41, which encompasses entertainment and educational services. The application was submitted on May 7, shortly after the operation was publicly announced.

Following RIL’s application, three other individuals have also filed for the trademark: Mukesh Chetram Agrawal from Mumbai, retired Group Captain Kamal Singh Oberh from Jammu, and Delhi-based lawyer Alok Kothari. All applications are marked as “proposed to be used,” indicating plans to utilize the name for future projects.

The term “Operation Sindoor” carries significant emotional and cultural weight, with “sindoor” symbolizing sacrifice and valor in Indian tradition. This makes it a potent brand name for potential use in films, documentaries, or other media content.

Legal Expect

However, legal experts caution that the trademark registry will closely examine these applications. Under the Trade Marks Act, 1999, and the Emblems and Names (Prevention of Improper Use) Act, 1950, trademarks that may mislead the public or suggest government affiliation can be refused. The registry will assess the distinctiveness of the term and any potential for public deception.

The process of trademark registration typically spans 18 to 24 months, during which the applications will undergo scrutiny for any existing similar trademarks and public objections. Unless challenged, the term could become a valuable asset in the entertainment industry, reflecting a growing trend of commercializing nationally significant events.